link type="application/rss+xml" rel="alternate" title="The Psychopath Epidemic Podcast" href=""/>
Select Page

This guy makes a good point.

Individuals who mimic empathy in order to get what they want out of someone, are possibly psychopathic. What should we call it when brands do the same thing?

And what should we think about executives and marketers who think that mimicking empathy is a sound business strategy for building long-term relationships with customers?